Provincial Globalization: The Local Struggle of Place-making

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Provincial Globalization: The Local Struggle of Place-making

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dc.contributor.author Andersson, Magnus
dc.date.accessioned 2011-01-11T15:27:28Z
dc.date.available 2011-01-11T15:27:28Z
dc.date.issued 2010
dc.identifier.issn 2000-1525 en
dc.identifier.uri http://hdl.handle.net/2043/11435
dc.description.abstract This paper focuses on the global presence in the local processes of place-making in a rural area in Sweden. As a result of increased competition--fueled by a reorganization of global capitalism--between places, symbolic strategies (i.e. place marketing and place branding) have become a central dimension of both urban and rural governance. As a consequent, places–while still being sites for the residents’ day-to-day life–are being turned into commodities in the market of potential investors and tourists to a great extent. Subsequently, this paper deals with how this global agenda affects a rural municipality in the Swedish countryside suffering from depopulation. The paper confirms earlier statements (Woods, 2007) that globalization processes should not be considered as external forces reshaping and homogenizing rural villages; rather, globalization processes are locally negotiated. This, however, does not mean globalization has no impact on rural places. In these negotiation processes global and local virtues are intertwined but not evenly. In some municipal strategies, the impact of global discourses is more explicit, for example, policy-makers accept and incorporate strategies of place branding and policy networks while they neglect other aspects of a relatively standardized “place marketing tool kit”. Furthermore, the study shows that rural residents, also, consider the village and its global future carefully but differently from the policy-makers. The residents dislike expressions of urbanity and advocate a general small-scaleness as a strategy for the future. en
dc.format.extent 23
dc.language.iso eng en
dc.publisher Linköping University Electronic Press en
dc.subject rural en
dc.subject globalization en
dc.subject symbolic strategies en
dc.subject mediatization en
dc.subject encoding/decoding en
dc.subject.classification Humanities/Social Sciences en
dc.title Provincial Globalization: The Local Struggle of Place-making en
dc.type Article, peer reviewed scientific en
dc.contributor.department Malmö University. Faculty of Culture and Society en_US
dc.contributor.department Malmö University. School of Arts and Communication (K3) en_US
dc.identifier.doi 10.3384/cu.2000.1525.10212193 en
dc.subject.srsc Research Subject Categories::SOCIAL SCIENCES en
dc.relation.ispartofpublication Culture Unbound: Journal of Current Cultural Research en
dc.relation.ispartofpublication Thematic Section: Rural Media Spaces
dc.relation.ispartofpublicationvolume 2 en
dc.format.ePage 215
dc.format.sPage 193
mahlocal.rights.oaType gold
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