Το τέλος του κρατικού ελέγχου στο brand-image του έθνους: Hero-culture και τουρισμός "The end of state-control over the brand-image of the nation: hero-culture and tourism"

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Το τέλος του κρατικού ελέγχου στο brand-image του έθνους: Hero-culture και τουρισμός "The end of state-control over the brand-image of the nation: hero-culture and tourism"

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dc.contributor.author Vlamis, Chrysanthos
dc.contributor.author Dittmar, Jakob
dc.contributor.editor Deffner, Alex
dc.contributor.editor Karachalis, Nicholas
dc.date.accessioned 2013-01-02T12:36:20Z
dc.date.available 2013-01-02T12:36:20Z
dc.date.issued 2012 en_US
dc.identifier.isbn 9789609439145 en_US
dc.identifier.uri http://hdl.handle.net/2043/14737
dc.description.abstract Analysis of developments and themes in international advertising by the Greek department of tourism: topics and images, themes and references are analysed and discussed in connection to the need for more actual image and identity-presentations. Discussion of tourism-advertising as place marketing and branding. The book is written in Greek. en_US
dc.format.extent 18
dc.language.iso gre en_US
dc.publisher Thessalia University Press en_US
dc.publisher Πανεπιστημιακές Εκδόσεις Θεσσαλίας en_US
dc.subject Place marketing en_US
dc.subject place branding en_US
dc.subject image-building of nation en_US
dc.subject tourism en_US
dc.subject Greece en_US
dc.subject national stereotypes en_US
dc.subject advertising en_US
dc.subject cultural development en_US
dc.subject spatial planning and development en_US
dc.subject.classification Humanities/Social Sciences en_US
dc.title Το τέλος του κρατικού ελέγχου στο brand-image του έθνους: Hero-culture και τουρισμός "The end of state-control over the brand-image of the nation: hero-culture and tourism" en_US
dc.type BookChapter en_US
dc.identifier.paperprint 0 en_US
dc.contributor.department Malmö University. Faculty of Culture and Society en_US
dc.contributor.department Malmö University. School of Arts and Communication (K3) en_US
dc.subject.srsc Research Subject Categories::INTERDISCIPLINARY RESEARCH AREAS en_US
dc.identifier.url http://press.uth.gr/press/index.asp en_US
dc.identifier.url http://www.citybranding.gr/2012/04/rand-mage.html
dc.relation.ispartofpublication Μarketing και Branding Tόπου: Η Διεθνής Εμπειρία και η Ελληνική Πραγματικότητα "Marketing and branding places: The international research and Greek reality" en_US
dc.format.ePage 252
dc.format.sPage 235
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