This project aims to explore the effects of feedback over experience in video games. It acts as a part of a discussion around the concept of “Juiciness”, by attempting to define it both in theory and practice. The text describes a position on “Juiciness” in relation to experience design and “Experiential qualities”, and discusses the role of aesthetics in the context of feedback. The practical aspect of the project is aimed towards finding where “Juiciness” can enrich a design process and this is done through the design, development and analysis of a video game prototype. The project also takes a critical standpoint towards “Juiciness”, in order to question and expand on the current definitions of the concept.