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  • 1.
    Boztepe, Suzan
    Malmö högskola, Faculty of Technology and Society (TS).
    Design expanding into strategy: Evidence from design consulting firms2016In: Proceedings of DRS2016: Design + Research + Society - Future-Focused Thinking;3, Design Research Society, DRS , 2016, p. 1253-1271Conference paper (Refereed)
    Abstract [en]

    The purpose of this paper is to examine how design works at the level of strategy. Through analyses of the practices of five design consulting firms in Denmark, it explores how designers become part of strategy formation in the first place, the types of strategic work they undertake, and what design skills and knowledge they utilize in the making of strategy. The findings suggest that designers engage in strategy-level work in multiple domains ranging from redefinition of existing strategies to building unique organizational competencies to setting corporate vision by developing future scenarios.

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