Interaction on Instagram? Glimpses from the 2014 Swedish Elections

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Interaction on Instagram? Glimpses from the 2014 Swedish Elections

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dc.contributor.author Russmann, Uta
dc.contributor.author Svensson, Jakob
dc.date.accessioned 2017-03-02T07:31:34Z
dc.date.available 2017-03-02T07:31:34Z
dc.date.issued 2017 en_US
dc.identifier.issn 1947-9131 en_US
dc.identifier.uri http://hdl.handle.net/2043/22317
dc.description.abstract This article directs attention to the use of Instagram by political parties in the Swedish national elections in 2014. It investigates how political parties used Instagram – a platform that is centered around images – when engaging in interaction with their followers on the platform. Therefore, the article analyses Instagram images including their captions and comments (posts) that Swedish parties published four weeks prior to Election Day. A particular focus is on the deliberative potential of Instagram. The results suggest that not much changes on Instagram compared to other social media platforms: Political parties hardly used Instagram to interact with their followers and the few interactions taking place on parties Instagram accounts did not contribute to the exchange of relevant and substantive information about politics (i.e., deliberation). Interaction and deliberation is also not enhanced by the images. en_US
dc.format.extent 17
dc.language.iso eng en_US
dc.publisher IGI Global
dc.subject Instagram en_US
dc.subject Social Media en_US
dc.subject Interaction en_US
dc.subject Deliberation en_US
dc.subject Online Campaigning en_US
dc.subject Sweden en_US
dc.subject Political Parties en_US
dc.subject Content Analysis en_US
dc.subject.classification Humanities/Social Sciences en_US
dc.title Interaction on Instagram? Glimpses from the 2014 Swedish Elections en_US
dc.type Article, peer reviewed scientific en_US
dc.contributor.department Malmö University. Faculty of Culture and Society en_US
dc.contributor.department Malmö University. School of Arts and Communication (K3) en_US
dc.identifier.doi 10.4018/IJEP.2017010104 en_US
dc.subject.srsc Research Subject Categories::SOCIAL SCIENCES en_US
dc.identifier.url http://www.igi-global.com/article/interaction-on-instagram/176427 en_US
dc.relation.ispartofpublication International Journal of E-Politics;1
dc.relation.ispartofpublicationvolume 8 en_US
dc.description.authorversion No en_US
dc.format.ePage 66
dc.format.sPage 50
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