What About the Hyperlocals? : The drivers, organization and economy of independent news media in Sweden

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What About the Hyperlocals? : The drivers, organization and economy of independent news media in Sweden

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Publication Article, peer reviewed scientific
Title What About the Hyperlocals? : The drivers, organization and economy of independent news media in Sweden
Author Leckner, Sara ; Tenor, Carina ; Nygren, Gunnar
Date 2017
English abstract
Using a survey of a sample of hyperlocal actors in Sweden (N = 178), this article examines preconditions, motivations and sustainability for hyperlocal media operations, outside the traditional media chains, in order to provide a picture of their function in the current media landscape, and to further build on the understanding of the hyperlocal business model. This study extends the hyperlocal definition by including media platforms other than websites. The results show that the operations indeed aim to support and foster citizenship, strengthen democracy and mirror the local community. At the same time, as shown by other studies, the fact that they are not large-scale, highly profitable operations may challenge their sustainability. Nonetheless, most of them claim to be profitable, largely because of the print platform, and have a positive outlook on the future. Revenues from advertising and readership are currently less substantial for Web-based operations, which reinforces the need to broaden the definition of hyperlocal publishing platforms when talking about financial sustainability. Currently, hyperlocal media in Sweden, with small resources and a lower publishing frequency, cannot be viewed as a replacement of established media, but play important roles as complementary alternative voices and contribute to media plurality in the local community.
DOI https://doi.org/10.1080/17512786.2017.1392254 (link to publisher's fulltext.)
Link http://www.tandfonline.com/doi/pdf/10.1080/1751278... (external link to publication)
Publisher Routledge
Host/Issue Journalism Practice;7 November
ISSN 1751-2786
1751-2794
Pages 22
Language eng (iso)
Subject alternative news
business models
hyperlocal
newspaper
independent news
news media
Humanities/Social Sciences
Research Subject Categories::SOCIAL SCIENCES
Handle http://hdl.handle.net/2043/23768 Permalink to this page
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