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  • 1.
    Borgström, Benedikte
    et al.
    Malmö högskola, Faculty of Culture and Society (KS), Department of Urban Studies (US).
    Gammelgaard, Britta
    Haulier Value Creation in Supply Chains: A strategy-as-practice perspective2017In: Proceedings of the 29th Annual Nordic Logistics Research Network Conference, NOFOMA , 2017Conference paper (Refereed)
    Abstract [en]

    Purpose: Road transport is a dynamic sector with market changes because of liberalization and increasing demand of transport and logistics services. Shippers’ supply chain objectives of low costs and agility and a demanding operating environment due to, for example, congestion is challenging. Haulier competitiveness, however, resides in knowledge, technology and networks so the purpose of this study is to develop a conceptualisation of how these capabilities are deployed and make up effective value propositions for customers. Design/methodology/approach: Two case studies of value proposition development are analysed for objectives of strategic development. Findings: Haulier competitiveness is not a static but a result of resource deployment. From the strategy-as-practice perspective collaborators’ and customers’ resources are considered potentials for emergent strategies and learning for value-creation. Research limitations/implications: The usefulness of the conceptual apparatus lies in understanding strategic development as a result of capability deployment rather than managerial decision making per se. Practical implications: Both hauliers and shippers are able to improve value creation from increased understanding of capability deployment. Original/value: This research shows that innovation of transport companies’ (hauliers’ and other types of logistics providers’) value propositions drives competitiveness. The strategy-as-practice approach is applied as the theoretical lens for understanding and developing strategic outcomes of transport and logistics provision and supply chain value creation

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