Haulier Value Creation in Supply Chains : A strategy-as-practice perspective

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Haulier Value Creation in Supply Chains : A strategy-as-practice perspective

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Publication Paper in proceeding
Title Haulier Value Creation in Supply Chains : A strategy-as-practice perspective
Author Borgström, Benedikte ; Gammelgaard, Britta
Editor Helström, Daniel ; Kembro, Joakim ; Bodnar, Hajnalka
Date 2017
English abstract
Purpose: Road transport is a dynamic sector with market changes because of liberalization and increasing demand of transport and logistics services. Shippers’ supply chain objectives of low costs and agility and a demanding operating environment due to, for example, congestion is challenging. Haulier competitiveness, however, resides in knowledge, technology and networks so the purpose of this study is to develop a conceptualisation of how these capabilities are deployed and make up effective value propositions for customers. Design/methodology/approach: Two case studies of value proposition development are analysed for objectives of strategic development. Findings: Haulier competitiveness is not a static but a result of resource deployment. From the strategy-as-practice perspective collaborators’ and customers’ resources are considered potentials for emergent strategies and learning for value-creation. Research limitations/implications: The usefulness of the conceptual apparatus lies in understanding strategic development as a result of capability deployment rather than managerial decision making per se. Practical implications: Both hauliers and shippers are able to improve value creation from increased understanding of capability deployment. Original/value: This research shows that innovation of transport companies’ (hauliers’ and other types of logistics providers’) value propositions drives competitiveness. The strategy-as-practice approach is applied as the theoretical lens for understanding and developing strategic outcomes of transport and logistics provision and supply chain value creation
Conference
29th Annual Nordic Logistics Research Network Conference - NOFOMA 2017 (8-9 June 2017 : Lund, Sweden)
Link http://hdl.handle.net/10398/9517 .Icon
Publisher NOFOMA
Host/Issue Proceedings of the 29th Annual Nordic Logistics Research Network Conference;
ISBN 9789177533375
Pages 16
Language eng (iso)
Subject Haulier
Transport
Logistics
Value
Strategy-as-practice
Resources
Capabilities
Humanities/Social Sciences
Research Subject Categories::INTERDISCIPLINARY RESEARCH AREAS
Handle http://hdl.handle.net/2043/24237 Permalink to this page
Link http://www.lth.se/nofoma2017/about-us/... (external link to related web page)
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