Master's Thesis - Welcome to the Shed

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Master's Thesis - Welcome to the Shed

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Publication 1-year master student thesis
Title Master's Thesis - Welcome to the Shed
Author de Bruyn Moreira, Annis
Date 2018
English abstract
Traditional media has a long history of marginalising women and ethnic minorities by trivialising their contributions and obscuring their involvement. Ethnic minorities have been kept out of top roles in films – as evidenced in 2016, with the #Oscarssowhite controversy, when not a single nomination was extended to a person of colour. Women, too, have been objectified and typecast in supporting and “love interest” roles. This marginalisation, whereby male and white are the norm and everyone else is “the other”, extends far beyond movies. YouTube has transformed from its humble beginnings of a video sharing site into one of the main video-based services, capable of extending producers’ voices across national boundaries. With this change, amateur contributors have professionalised their productions. Analysing four top-rated guitar review YouTube videos using critical discourse analysis, this thesis explores the overrepresentation of white men in online spaces for the reviewing of music instruments and looks specifically at subtle ways in which discourse is used to reinforce social exclusions online. Keywords: Gender, Feminism, Ethnicity, Minorities, YouTube, Guitar, Produsers, Music, Canon, Formats, Audiences
Publisher Malmö universitet/Kultur och samhälle
Language eng (iso)
Subject Gender
Feminism
Ethnicity
Minorities
YouTube
Guitar
Produsers
Music
Canon
Formats
Audiences
Handle http://hdl.handle.net/2043/25803 Permalink to this page
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