Master's Thesis - Welcome to the Shed

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Master's Thesis - Welcome to the Shed

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dc.contributor.author de Bruyn Moreira, Annis
dc.date.accessioned 2018-07-11T14:34:12Z
dc.date.available 2018-07-11T14:34:12Z
dc.date.issued 2018 en_US
dc.identifier.uri http://hdl.handle.net/2043/25803
dc.description.abstract Traditional media has a long history of marginalising women and ethnic minorities by trivialising their contributions and obscuring their involvement. Ethnic minorities have been kept out of top roles in films – as evidenced in 2016, with the #Oscarssowhite controversy, when not a single nomination was extended to a person of colour. Women, too, have been objectified and typecast in supporting and “love interest” roles. This marginalisation, whereby male and white are the norm and everyone else is “the other”, extends far beyond movies. YouTube has transformed from its humble beginnings of a video sharing site into one of the main video-based services, capable of extending producers’ voices across national boundaries. With this change, amateur contributors have professionalised their productions. Analysing four top-rated guitar review YouTube videos using critical discourse analysis, this thesis explores the overrepresentation of white men in online spaces for the reviewing of music instruments and looks specifically at subtle ways in which discourse is used to reinforce social exclusions online. Keywords: Gender, Feminism, Ethnicity, Minorities, YouTube, Guitar, Produsers, Music, Canon, Formats, Audiences en_US
dc.language.iso eng en_US
dc.publisher Malmö universitet/Kultur och samhälle sv_SE
dc.subject Gender en_US
dc.subject Feminism en_US
dc.subject Ethnicity en_US
dc.subject Minorities en_US
dc.subject YouTube en_US
dc.subject Guitar en_US
dc.subject Produsers en_US
dc.subject Music en_US
dc.subject Canon en_US
dc.subject Formats en_US
dc.subject Audiences en_US
dc.title Master's Thesis - Welcome to the Shed en_US
dc.type H1 en_US
dc.setspec.uppsok SocialBehaviourLaw en_US
dc.contributor.examiner Pruulmann Vengerfeldt, Pille
dc.contributor.supervisor Cory, Erin
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