Experiencing Expectations: Extending the Concept of UX Anticipation

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Experiencing Expectations: Extending the Concept of UX Anticipation

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Publication Paper in proceeding
Title Experiencing Expectations: Extending the Concept of UX Anticipation
Author Lindgren, Thomas ; Bergqvist, Magnus ; Pink, Sarah ; Berg, Martin ; Fors, Vaike
Date 2018
English abstract
This paper demonstrates the role of pre-product user experience (UX) in product design. For automotive companies, questions concerning how users will experience not yet available products is pressing - due to an increase in UX design for products, combined with a decrease in time-to-market for new products. Conventional UX research provides insights through investigating specific situated moments during use, or users’ reflections after use, yet cannot provide knowledge about how users will engage with not yet existing products. To understand pre-product UX we undertook a netnographic study of three people’s experiences of expecting and owning a Tesla car. We identified how modes of anticipation evolve before using the actual car, through online social interaction, creating a pre-product experience. The study offers a foundation for theorizing pre-product UX as socially generated anticipated UX, as well as insights for UX design in industry.
Conference
Nordic Contributions in IS Research : 9th Scandinavian Conference on Information Systems, SCIS 2018 (August 5–8, 2018 : Odder, Denmark)
DOI https://doi.org/10.1007/978-3-319-96367-9_1 (link to publisher's fulltext.)
Publisher Springer
Host/Issue Nordic Contributions in IS Research : 9th Scandinavian Conference on Information Systems, SCIS 2018, Odder, Denmark, August 5–8, 2018, Proceedings;
Series/Issue Lecture Notes in Business Information Processing;326
ISBN 978-3-319-96366-2
978-3-319-96367-9
Language eng (iso)
Subject User experience
Expectations
Automotive
Anticipation
Technology
Research Subject Categories::SOCIAL SCIENCES
Research Subject Categories::TECHNOLOGY
Handle http://hdl.handle.net/2043/26104 Permalink to this page
Link http://mgmt.au.dk/research/innovation-entrepreneur... (external link to related web page)
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