En studie som undersöker om mobila betaltjänster skapar ett skifte i svensk konsumtion: En fallstudie av den mobila betaltjänsten Swish, med inriktning på B2C-transaktioner

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En studie som undersöker om mobila betaltjänster skapar ett skifte i svensk konsumtion: En fallstudie av den mobila betaltjänsten Swish, med inriktning på B2C-transaktioner

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Publication Bachelor thesis
Title En studie som undersöker om mobila betaltjänster skapar ett skifte i svensk konsumtion: En fallstudie av den mobila betaltjänsten Swish, med inriktning på B2C-transaktioner
Author Larsson, Robin ; Kjellsson, Vilhelm
Date 2018
English abstract
The study aims to examine the current phenomena where consumers in Sweden increasingly choose mobile payment services as a payment method instead of using cash or credit cards. The study wants to answer the question “how does the increasing use of mobile payment services affect the consumer/user’s consumption and why do we choose the software as a payment method?” The study explains the main functions and characteristics of the top four mobile payment services in Sweden, but applies a case study on the most popular mobile payment service: Swish. The characteristics and functions that is examined is therefore delimited to Swish; but the linkages drawn from the why the consumer use mobile payment services, to a consumer’s consumption choices can of course generally apply to several mobile payment services. The study is divided into parts and chapters to increase reading comprehension, understanding of structure and fast identification of relevant and needed information.
Publisher Malmö universitet/Teknik och samhälle
Language swe (iso)
Subject konsumtion
konsumtionsmönster
swish
b2c
transaktioner
transactions
consumption
mobile payment services
mobile
payment services
means of payment
payment currency
shift in consumption
konsumtionsskifte
Handle http://hdl.handle.net/2043/26210 Permalink to this page
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