Production and Perception of Video Advertisement - A Comparison between Swedish Production and International Perception of IKEA’s ‘Komma Hem’-

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Production and Perception of Video Advertisement - A Comparison between Swedish Production and International Perception of IKEA’s ‘Komma Hem’-

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Publication 1-year master student thesis
Title Production and Perception of Video Advertisement - A Comparison between Swedish Production and International Perception of IKEA’s ‘Komma Hem’-
Author Zacher, Anna-Lena
Date 2018
Publisher Malmö universitet/Kultur och samhälle
Language eng (iso)
Handle http://hdl.handle.net/2043/26498 Permalink to this page
Link to publication in DiVA Find this research publication in DiVA.
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