Examining 360° storytelling in immersive music videos

DSpace Repository

Examining 360° storytelling in immersive music videos

Overview

Detailed record

dc.contributor.author Juul, Lisa
dc.date.accessioned 2018-10-19T09:02:52Z
dc.date.available 2018-10-19T09:02:52Z
dc.date.issued 2018 en_US
dc.identifier.uri http://hdl.handle.net/2043/26512
dc.description.abstract Music videos invite the viewer to an enhanced experience of a song, and by combining it with 360°, a new dimension of immersion emerges. However, a new wave of complex narrative and user interface unfolds when intertwining 360° and the contemporary way of telling stories in music videos. This thesis used an experimental mixed method research design, focusing on collecting, analyzing, and mixing both quantitative and qualitative data in a series of studies. A survey was first conducted to get an overview of consensus with respect to music videos, VR, and 360°. The majority of the respondents had tried VR and 40% of stated that they felt immersed while trying it. Around 18% argued it was experience-dependent and 42% did not feel immersed at all. The survey was followed by experiments showing two 360° music videos with different storytelling techniques. After the participants had seen the videos, they discussed the experience in focus groups in a semi-structured interview. The results were then coded and benchmarked with theory, which led to the rise of six key 360° storytelling guidelines. All three focus groups concluded 360° music videos enable a deeper level of immersion. However, when combining novelty and a sometimes overwhelming visual experience, 360° music videos can distract the audience if not told right. The guidelines discuss the purpose of a music video, how the technology affects the experience, if the medium is passive or active, and how different types of interaction can be used as a storytelling mean. They also discuss ways to pedagogically intertwine audio and visuals. Additionally, the guidelines include discussions of how different cues and POV’s can be utilized to ensure that the filmmakers and viewers experiences are somewhat aligned, they also tackle the fear of missing out, and finally compare 360° and traditional music videos. Conclusively, the research shows that storytelling in a 360° sphere will entail a journey of trial and error, and that the audience have scattered preferences of what different narrative styles they find work and do not. en_US
dc.format.extent 61 en_US
dc.language.iso eng en_US
dc.publisher Malmö universitet/Teknik och samhälle sv-SE
dc.subject 360 degree video en_US
dc.subject virtual reality en_US
dc.subject storytelling en_US
dc.subject music videos en_US
dc.subject 360° storytelling en_US
dc.subject storytelling in music videos en_US
dc.subject 360° music videos en_US
dc.subject immersion en_US
dc.subject narrative en_US
dc.subject point of view en_US
dc.subject HMD en_US
dc.subject FOMO en_US
dc.subject interaction en_US
dc.title Examining 360° storytelling in immersive music videos en_US
dc.type M2 en_US
dc.setspec.uppsok Technology en_US
dc.contributor.examiner Pederson, Thomas
dc.contributor.supervisor Spikol, Daniel
mahlocal.xprt.faculty2019 TS
mahlocal.xprt.institution2019 TS
mahlocal.xprt.program Medieproduktion och processdesign
 Find Full text Files for download
Icon

This item appears in the following Collection(s)

Overview

Search


Browse

My Account

Statistics