Making sense of YouTubers : how Swedish children construct and negotiate the YouTuber Misslisibell as a girl celebrity

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Making sense of YouTubers : how Swedish children construct and negotiate the YouTuber Misslisibell as a girl celebrity

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Publication Article, peer reviewed scientific
Title Making sense of YouTubers : how Swedish children construct and negotiate the YouTuber Misslisibell as a girl celebrity
Author Martinez, Carolina ; Olsson, Tobias
Date 2019
English abstract
When children use the Internet, they commonly choose to watch their favorite YouTubers. In this article, we aim to deepen the understanding of how children make sense of YouTubers as a phenomenon, and the role of microcelebrities in children’s everyday life. The study is based on group interviews with 9- and 12-year-old Swedish children, and pays specific attention to how they make sense of the video “♥Pin up tutorial (JFR.SE)♥,” produced by the YouTuber Misslisibell. In the analysis, we explore how the children construct and negotiate Misslisibell as celebrity, celebrity endorser, and young girl. Particularly salient were children’s negotiations around the YouTuber’s celebrity status, children’s normative discussions around Misslisibell’s YouTube practices related to her young age, and children’s various interpretations of the video as advertising, “tips,” and as a space for learning. These multifaceted and sometimes contradictive ways of making sense show the multiplicity of meanings YouTubers have for children.
DOI https://doi.org/10.1080/17482798.2018.1517656 (link to publisher's fulltext.)
Link https://doi.org/10.1080/17482798.2018.1517656 .Icon
Publisher Routledge
Host/Issue Journal of children and media;1
Volume 13
ISSN 1748-2798
Language eng (iso)
Subject YouTubers
YouTube
Celebrity
Microcelebrity
Celebrity endorsement
Advertising
Social media
Humanities/Social Sciences
Research Subject Categories::SOCIAL SCIENCES
Handle http://hdl.handle.net/2043/26773 Permalink to this page
Link to publication in DiVA Find this research publication in DiVA.
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