Positive, Neutral, and Negative Connotations Associated with Social Representation of 'Hearing Loss' and 'Hearing Aids'.

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Positive, Neutral, and Negative Connotations Associated with Social Representation of 'Hearing Loss' and 'Hearing Aids'.

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Publication Article, peer reviewed scientific
Title Positive, Neutral, and Negative Connotations Associated with Social Representation of 'Hearing Loss' and 'Hearing Aids'.
Author Manchaiah, Vinaya ; Stein, Gretchen ; Danermark, Berth ; Germundsson, Per
Date 2015
English abstract
BACKGROUND AND OBJECTIVES: In our previous studies we explored the social representation of hearing loss and hearing aids. In this study we aimed at exploring if the positive, neutral and negative connotations associated with the social representation of 'hearing loss' and 'hearing aids' for the same categories vary across countries. In addition, we also looked at if there is an association between connotations and demographic variables. SUBJECTS AND METHODS: A total of 404 individuals from four countries were asked to indicate the words and phrases that comes to mind when they think about 'hearing loss' and 'hearing aids'. They also indicated if the words and phrases they reported had positive, neutral or negative association, which were analyzed and reported in this paper. RESULTS: There are considerable differences among the countries in terms of positive, neutral and negative associations report for each category in relation to hearing loss and hearing aids. However, there is limited connection between demographic variables and connotations reported in different countries. CONCLUSIONS: These results suggesting that the social representation about the phenomenon hearing loss and hearing aids are relatively stable within respondents of each country.
DOI https://doi.org/10.7874/jao.2015.19.3.132 (link to publisher's fulltext.)
Link https://www.ejao.org/journal/view.php?doi=10.7874/jao.2015.19.3.132 .Icon
Publisher The Korean Audiological Society and Korean Otological Society
Host/Issue Journal of audiology & Otology;3
Volume 19
ISSN 2384-1621
Pages 132-137
Language eng (iso)
Subject Medicine
Research Subject Categories::MEDICINE
Handle http://hdl.handle.net/2043/27382 Permalink to this page
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