Emerging Trends in Small Acts of Audience Engagement and Interruptions of Content Flows

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Emerging Trends in Small Acts of Audience Engagement and Interruptions of Content Flows

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Publication BookChapter
Title Emerging Trends in Small Acts of Audience Engagement and Interruptions of Content Flows
Author Kleut, Jelena ; Pavlickova, Tereza ; Picone, Ike ; de Ridder, Sander ; Romic, Bojana ; Møller Hartley, Jannie
Editor Das, Ranjana ; Ytre-Arne, Brita
Date 2018
English abstract
This chapter develops a set of findings around audiences’ small-scale acts of engagement with media content made available through digital media technologies. We identify and discuss three articulations of these small acts: (1) one click engagement, (2) commenting and debating and (3) small stories. In contrasting them with more collaborative and convergent productive practices, we further conceptualise these engagements in relation to two main dimensions: effort and intentionality. Lastly, we suggest a conceptualisation of the outcome of these acts which we have labelled interruption. Content flows can be challenged, if not transformed, due to the volume of small acts, which is realised by the producing audiences as well as by mainstream media. Profound changes in the way information is produced and distributed are fuelled by small acts of engagement, and these trends are likely to continue into the futures this book speaks about.
DOI https://doi.org/10.1007/978-3-319-75638-7_7 (link to publisher's fulltext.)
Link https://www.palgrave.com/la/book/9783319756370... (external link to publication)
Publisher Palgrave Macmillan
Host/Issue The Future of Audiences: A Foresight Analysis of Interfaces and Engagement
ISBN 978-3-319-75637-0
978-3-319-75638-7
Language eng (iso)
Subject audiences
small acts
produser
audience engagement
Humanities/Social Sciences
Research Subject Categories::HUMANITIES and RELIGION
Handle http://hdl.handle.net/2043/28204 Permalink to this page
Buy print http://www.bokfynd.nu/...978-3-319-75637-0 (Search for reseller)
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