Ubiquity, Surveillance, and Profit; Tracing Facebook’s rise and current position in the global political economy

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Ubiquity, Surveillance, and Profit; Tracing Facebook’s rise and current position in the global political economy

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dc.contributor.author Rodan, Gerard
dc.date.accessioned 2019-09-24T07:21:31Z
dc.date.available 2019-09-24T07:21:31Z
dc.date.issued 2019 en_US
dc.identifier.uri http://hdl.handle.net/2043/29983
dc.description.abstract The rise of platform companies such as Facebook has been rapid. The ubiquity of such technology companies makes them almost invisible. Facebook is now part of the infrastructure of social life and communication for over 2 billion people around the world as well as countless brands, public and political figures, institutions, and organizations. Yet how did Facebook come to such prominence and influence? This paper seeks to shed light on this question through a single case study tracing Facebooks development through three critical and overlapping events: Facebook’s founding, its expansion into the developing world, and its expansion into electoral politics. Borrowing from critical media, organizational, and technology studies I use the concepts of platformitization, infrastructurization, direct and indirect network effects to draw attention to a common pattern of creating markets and controlling flows of information between different groups as a key strategy of Facebook’s rapid expansion. This interdisciplinary approach contributes to the conceptual challenges posed by globalization and rapid technological change, specifically a conceptualization of the emerging digital economy at a macro and meso scale. en_US
dc.format.extent 43 en_US
dc.language.iso eng en_US
dc.publisher Malmö universitet/Kultur och samhälle sv_SE
dc.subject Facebook, network effects, infrastructurization, platformitization, digital platforms, political economy en_US
dc.title Ubiquity, Surveillance, and Profit; Tracing Facebook’s rise and current position in the global political economy en_US
dc.type M2 en_US
dc.setspec.uppsok SocialBehaviourLaw en_US
dc.contributor.examiner Filipescu, Corina
dc.contributor.supervisor Chatzoglakis, Dimosthenis
mahlocal.xprt.faculty2019 KS
mahlocal.xprt.institution2019 GPS
mahlocal.xprt.program Internationella relationer
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