Laughter for Development: An Explorative Study into Humour’s Potential Role in Influencing Stereotypical Representation

DSpace Repository

Laughter for Development: An Explorative Study into Humour’s Potential Role in Influencing Stereotypical Representation

Overview

Detailed record

dc.contributor.author Bowd, Jamie
dc.date.accessioned 2019-09-25T08:56:50Z
dc.date.available 2019-09-25T08:56:50Z
dc.date.issued 2019 en_US
dc.identifier.uri http://hdl.handle.net/2043/30008
dc.description.abstract Development issues are often described as important but dull, and ongoing stereotypical representations of a ‘distant other’ perpetuated by NGO’s and mainstream media create an increasingly disengaged public. In response to this, more creative means of communication are needed to increase engagement and counter dominant stereotypical narratives within the development sector. Humour is rarely considered as a communication strategy for development, but it has the potential to be an influential tool to lower societal barriers and challenge existing power relations. This explorative research aims to examine how humour could be potentially used to disrupt stereotypical narratives and form a site of resistance against concepts such as the White Saviour Complex. It aims to explore the ways humour can engage a broader audience and challenge stereotypical representations of aid, especially within the western media. Considering two primary case studies; online campaign RadiAid and tv mockumentary series the Samaritans, it will explore the ways humour can be used to persuade, raise awareness and increase likability, while also being used as a form of critique. Through the lens of social semiotics, it considers commonalities in how humour can be utilised and how audiences react to it. This research also aims to find the advantages and limitations of using humorous techniques in such contexts. en_US
dc.format.extent 53 en_US
dc.language.iso eng en_US
dc.publisher Malmö universitet/Kultur och samhälle sv_SE
dc.subject Humour en_US
dc.subject NGO en_US
dc.subject Creative Communication en_US
dc.subject Representaion en_US
dc.subject Stereotypes en_US
dc.title Laughter for Development: An Explorative Study into Humour’s Potential Role in Influencing Stereotypical Representation en_US
dc.type H1 en_US
dc.setspec.uppsok HumanitiesTheology en_US
dc.contributor.examiner Hemer, Oscar
dc.contributor.supervisor Denskus, Tobias
mahlocal.xprt.faculty2019 KS
mahlocal.xprt.institution2019 K3
mahlocal.xprt.program Communication for development
 Find Full text Files for download
Icon

This item appears in the following Collection(s)

Overview

Search


Browse

My Account

Statistics