Twitter & Migrant Lifeboat Rescue: Examination of social media and organizational response to a stormy newspaper article

DSpace Repository

Twitter & Migrant Lifeboat Rescue: Examination of social media and organizational response to a stormy newspaper article

Details

Files for download
Icon
Overview of item record
Publication 1-year master student thesis
Title Twitter & Migrant Lifeboat Rescue: Examination of social media and organizational response to a stormy newspaper article
Author Ingram, Darren
Date 2019
English abstract
A prominent British newspaper and its website publishes an inflammatory article stating that a lifeboat charity has been cynically abused by migrant traffickers who are using it as a ‘free ferry service’ to get their cargo of human beings into the United Kingdom. What reaction is generated on the Twitter social media network? What narrative, language usage and sentiment is formed? How does the charity react? This thesis examines this case and discovers through word frequency and conversational analysis how one news story reverberated in 280 characters or less. Themes impacted by this research include Twitter as a social media network service, fake news, echo chambers and their bubbles, trust and audience perception, news media literacy, social campaigning and awareness, and crisis communication and news/stakeholder management. The conclusion reached is that the story had the potential to adversely affect the charity’s reputation and future income stream even though it was doing its duty because of its unwillingness or inability to engage with stakeholders and correct any misunderstandings. The thesis discusses why this was not a good idea and considers how the story could have developed into a broader, more damaging entity with relative ease, especially with the role social media can play for news consumers in today’s society.
Publisher Malmö universitet/Kultur och samhälle
Language eng (iso)
Subject AUDIENCE PERCEPTION
CRISIS COMMUNICATIONS
FAKE NEWS
NON-PROFIT ORGANIZATION
SOCIAL MEDIA
STAKEHOLDER ENGAGEMENT
TWITTER
Handle http://hdl.handle.net/2043/30009 Permalink to this page
Facebook

This item appears in the following Collection(s)

Details

Search


Browse

My Account

Statistics