Jokerit’s move to KHL : an odd momentum in the commercialization of Nordic elite ice hockey

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Jokerit’s move to KHL : an odd momentum in the commercialization of Nordic elite ice hockey

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Publication Article, peer reviewed scientific
Title Jokerit’s move to KHL : an odd momentum in the commercialization of Nordic elite ice hockey
Author Backman, Jyri ; Carlsson, Bo
Date 2019
English abstract
The article is set to target several tensions, problems and possibilities in Finnish (and Nordic) men’s elite ice hockey, which have arisen due to increasing commercialization and professionalization. This process has accelerated simultaneously with the recent development and advances of the Kontinental Hockey League (KHL), in addition to the constant and general influences of NHL (i.e., Americanization). Thus, the essay will focus on Jokerit as an illustrative case. To state, Jokerit, founded in 1967, is a powerhouse in Finnish ice hockey, both sport- ingly and financially. The commercialization of Finnish elite ice hockey culminated in 2014/2015 when Jokerit joined KHL. This article reflects on Jokerit’s financial and legal challenges, as well as the commercial press and progress in Nordic elite ice hockey and thus on Jokerit’s drift towards KHL. In addition to these topics, the essay presents and discusses different aspects of the progress of KHL, as well as its reasons and consequences.
DOI https://doi.org/10.1080/17430437.2020.1696537 (link to publisher's fulltext.)
Link https://doi.org/10.1080/17430437.2020.1696537 .Icon
Publisher Taylor & Francis
Host/Issue Sport in Society;
ISSN 1743-0437
Language eng (iso)
Subject Nordic
Finland
ice hockey
commercialization
Jokerit
KHL
Humanities/Social Sciences
Research Subject Categories::SOCIAL SCIENCES
Handle http://hdl.handle.net/2043/30775 Permalink to this page
Link to publication in DiVA Find this research publication in DiVA (n/a for student publ.)
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