Erbjuder fastighetsbolag ett utökat servicekoncept?

Abstract

As the real estate industry becomes more customer-oriented, the opportunity for real estate companies to expand their service offering to meet customer needs is increasing. This study aims to investigate whether real estate companies in Malmö offer additional services in addition to the core service when leasing premises.

The purpose of this study is answered through the problem statement that examines how real estate companies work with an extended service concept when renting out premises. To answer the study’s problem statement, the authors conducted five interviews with employees at major real estate companies in Malmö. The study respondents are responsible for leasing commercial real estate or are working closely with the leasing process.

Today’s real estate companies strive to put the companies in their properties in focus and then adapt their services according to the customer’s needs. Continuously evaluating services and offer services with a high quality contributes to high customer loyalty, customer satisfaction and increased competitiveness. The result shows that today’s real estate companies offer services in addition to the core service and thus an extended service offering is offered. However, real estate companies lack a clear service concept with offering of services to the customer.