• An Emerging Climate Change or a Changing Climate Emergency? A corpus-...
  Fransson, Kajsa  : Malmö universitet/Kultur och samhälle (2020)	Bachelor thesis

  

  

  English abstract:

  During 2019, it became increasingly popular for countries to declare a climate emergency – often on demand of their citizens. As such, the term ‘climate emergency’ had a significant increase in usage and got dubbed the Word of the Year 2019. In an effort to investigate discourses around ‘climate emergency’, I used a combination of corpus linguistics and discourse analysis with framing theory, as used in ecolinguistics, and compared with ‘climate change’; the UK parliamentary climate emergency declaration was used as the point of comparison. I compiled a corpus of almost 100,000 words (consisting of news articles) for each term in the time period Jan-Aug 2019 (four months before and after the declaration). The results showed that there were three overlapping frames (politics, problem, threat) – as well as three unique frames for ‘climate change’ (war, cause, predicament). There were no differences in what frames occurred before and after the climate emergency declaration, but there were differences in the words included in the frames – both in terms of frequency and what words were used.

  BA Final Thesis Examination_Kajsa_Fransson.pdf   (447.6Kb)

• “No Honor in Honor Killings” Critical Discourse Analysis of the resp...
  Alkowatly, Lina  : Malmö universitet/Kultur och samhälle (2020)	Master thesis (two year)

  

  

  English abstract:

  The patriarchal societies in the MENA region have their entire social framework around the protection and regulation of female sexuality. The woman’s male relatives have to make sure that her honor is under their control and fulfills the patriarchal family demands. Women’s failure to stick to the code of honor may result in aggressive reactions that may mount to honor killings and this had happened in 2019 to Israa Gharyeb. The murder of the 21-year-old girl sent a shockwave of protests not just in the Palestinian society where the crime had happened but also across the Arab region. Activists on social media and the streets are sending a clear and strong message that murdering women will not be hidden anymore. Accordingly, this thesis sheds the light on the Twitter hashtag # كلنا_اسراء_غریب (we are all Israa) to reflect on the participants’ responses to both crime event and the traditional discourse on “Honor killings.” Theoretically, the paper offers a rereading of the theory of critical discourse analyses on the notions of ideology, power, and dominance. Empirically, this paper will analyze 460 tweets by conducting critical discourse analysis and qualitative content analysis.

  Lina_Alkowatly-thesis-30_june_2020.pdf   (1.693Mb)

• Black Sails, Rainbow Flag: Examining Queer Representations in Film an...
  Razman, Diana Cristina  : Malmö universitet/Kultur och samhälle (2020)	Master thesis (one year)

  

  

  English abstract:

  This thesis aims to present, discuss, and analyze issues relating to queer representations in film and television. The thesis focuses on existing tropes, such as queer coding, queerbaiting, and the “Bury Your Gays” trope that are prevalent in contemporary media, and applies the analysis of these tropes to a case study based on the television series Black Sails (2014-2017). The analysis explores the main research question: in what way does Black Sails subvert or reproduce existing queer tropes in film and television? This then leads to the discussion of three aspects: the way queer sexual identities are represented overall, what representational strategies are employed by the series in a number of episodes, and whether or not these representations reproduce or subvert media tropes.

  Black Sails Rai ... A Thesis. Diana Razman.pdf   (1.869Mb)

• “We Always Have to be the Nice Ones, be the Ladies”: A Postfeminist ...
  Mirkovic, Veronika  : Malmö universitet/Kultur och samhälle (2020)	Master thesis (one year)

  

  

  English abstract:

  Current debates about representations of female athletes in the media consist mainly of textual analyses research produced by scholars who observe the topic from different theoretical frameworks. To better comprehend the relation between women athletes and media’s representation of them, in particularly advertising, this thesis aims to converse with up-and-coming professional and collegiate sportswomen as a way to examine what kind of correlation, if any, there is between sports commercials’ portrayals of female athletes and their actual reality. As there has been a shift in sports marketing approaches towards women through ‘femvertising’ (which challenges traditional gender stereotypes), a common belief is that gender equality in sport has been achieved. Taken as my case study, I use Nike’s commercials I Feel Pretty (2006) and Dream Crazier (2019) as auxiliary ‘props’ to get the discussion about advertisements’ representations of female athletes off ground in my conversations with several women athletes. Nike stands as one of the most prominent sporting brands in the world, and since the early 90s, the brand has been leading in “female athlete empowerment” advertising. Thus, by conducting a focus group interview in addition to in-depth semi-structured interviews with women athletes from the United States and Europe, the analysis draws on a postfeminist critique as a way to better understand the relation between the representations of sportswomen in sport advertisements versus their real-life experiences. Ultimately, the results of this research work imply that even though sport brands make a good case for the visibility of sportswomen, it does not match the experiences of the female athletes without celebrity status. Finally, this thesis is a contribution to the field of media and communication studies as it privileges the voices of up-and-coming professional and collegiate female athletes. It serves in hope of inspiring other scholars to further investigate sport in relation to gender and media through the lived experiences of the sportswomen about which they theorize.

  First Year Thesis_VeronikaMirkovic3.pdf   (1.888Mb)

• Sustainability in Cooking Shows: A qualitative content analysis on fr...
  Mettke, Laura  : Malmö universitet/Kultur och samhälle (2020)	Master thesis (one year)

  

  

  English abstract:

  Many environmental organisations are trying to counter the negative effects of climate change. The film- and television industry are increasingly becoming the focus of attention, because, although it repeatedly advocates sustainability, it often gets lost in its own productions. The presentation of sustainability is often not visible or clearly recognizable by the viewer. Cooking shows are often criticised by the public for being environmentally friendly in terms of food waste. The goal of this research is to determine how sustainability is presented in cooking shows in Germany and the USA. For this purpose, the following research question is asked: How is sustainability framed in the television cooking series MasterChef US and Germany? And is there a difference between those two countries? The theoretical framework is presented by the framing theory of Erving Goffmann (1974), with the use of this approach sustainability was framed in TV shows and used for the analysis and its results. To answer the research question, a qualitative content analysis was carried out, which analyses both the German and the American version of MasterChef in 2018/2019. The research was divided into indirect and direct events. The results of the study show that the German MasterChef included significantly more sustainable topics than the American one. This confirms that there is a significant difference in the cooking shows between the two countries.

  Thesis_LauraMettke_final01072020.pdf   (3.367Mb)

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