Reimagining audiences in the age of datafication

DSpace Repository

Reimagining audiences in the age of datafication

Details

Files for download
Blocked
Overview of item record
Publication BookChapter
Title Reimagining audiences in the age of datafication
Author Pruulmann-Vengerfeldt, Pille ; Meyer zu Hörste, Hanna
Research Centre The Data Society Research Programme - Advancing Digitalisation Studies
Editor Filimowicz, Michael ; Tzankova, Veronika
Date 2020
English abstract
The chapter looks at the history of audience studies in order to reflect on the datafication turn that is exciting both researchers and practitioners worldwide. By distinguishing six stages in audience research, we discuss what we know of audiences and what we have considered important to study about audiences has changed over time. Now that there is an increasing amount of digital data tracking different aspects of audience actions, there is a sense that we know now more than ever before. However, the argument of the following discussion through the historical phases of audience studies is that we know less than we care to admit. Datafication is seldom connected to the ideas of what kind of questions can we ask about audiences and what the data is actually indicative of. What is collected is not always suitable in answering the questions we might have about the audiences, despite our excitement about the opportunities that the data provides in understanding audiences.
Link https://www.taylorfrancis.com/books/9781351015356... (external link to publication)
Publisher Routledge
Host/Issue Reimagining Communication : Experience
Series/Issue Reimagining Communication;
ISBN 9781138499003
9781138498990
9781351015356
Language eng (iso)
Subject Audiences
media effects
reception
media engagement
datafication
participation
Humanities/Social Sciences
Research Subject Categories::HUMANITIES and RELIGION
Handle http://hdl.handle.net/2043/30973 Permalink to this page
Buy print http://www.bokfynd.nu/...9781138499003 (Search for reseller)
Link to publication in DiVA Find this research publication in DiVA (n/a for student publ.)
Facebook

This item appears in the following Collection(s)

Details

Search


Browse

My Account

Statistics